Apollo.io pricing 2026
Massive B2B database, sequences, dialer and AI writing in one platform. The best price-to-power ratio for outbound teams.
Best price-to-power ratio in the market. Free plan is genuinely usable for solo founders. The Basic tier at $49 unlocks the database + sequencer combo that costs 3-4x elsewhere.
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Cost calculator
Plans & tiers
Free
Solo founders testing outbound
Includes
- + 900 credits/yr (granted monthly)
- + AI Assistant (5 chat limit)
- + AI Research
- + 2 sequences
- + Prospecting + Gmail + Salesforce extensions
- + Basic filters
Limits
- – Limited credits
Basic
Most popularSolo SDRs and bootstrapped teams
Includes
- + 30,000 credits/yr (per seat)
- + AI Assistant
- + AI Research & Lead Scoring
- + Unlimited sequences
- + LinkedIn extension
- + Email tracking
Limits
- – No advanced filters
Professional
Small SDR teams (3-15 reps)
Includes
- + 120,000 credits/yr (per seat)
- + Dialer
- + Conversation intelligence
- + AI Workflows
- + Advanced filters
Limits
- —
Organization
Best value at scaleScale-ups (15+ reps)
Includes
- + Unlimited credits (fair use)
- + Advanced security & SSO
- + Custom roles
- + Salesforce + HubSpot bidirectional
Limits
- – 3 seat minimum
Hidden costs & add-ons
The fees that don't show up on the pricing page.
- Extra mobile credits: Available as overage at ~$0.30/credit
- Annual billing: Save 20% (Apollo's standard discount)
Bottom line
Best price-to-power ratio in the market. Free plan is genuinely usable for solo founders. The Basic tier at $49 unlocks the database + sequencer combo that costs 3-4x elsewhere.