Attio vs HubSpot Pricing 2026: Modern CRM vs All-in-One
Attio's Free plan covers 3 users; HubSpot's Free CRM covers unlimited. The real comparison kicks in at paid tiers — Attio Plus ($29) vs HubSpot Starter ($20) — and again at 5+ seats where HubSpot's onboarding fee changes the math.
| Team size | Attio | HubSpot Sales Hub | Difference |
|---|---|---|---|
| 1 seat | $0/mo | $0/mo | $0 |
| 5 seats | $145/mo | $45/mo | +$100 |
| 25 seats | $1,725/mo | $2,250/mo | $525 |
| 100 seats | Custom | $15,000/mo | — |
Attio
Attio's Free plan is genuinely usable (3 seats, real-time sync, auto enrichment). Plus at $29/seat (annual) undercuts HubSpot Starter on flexibility. Pro at $69/seat unlocks Call Intelligence + sequences + advanced permissions. Enterprise is custom — for unlimited objects, teams and advanced security.
HubSpot Sales Hub
HubSpot's Free CRM is genuinely the best free CRM on the market. Starter starts at $9/seat (annual) but Pro at $90/seat triples the cost — AND adds a mandatory $1,500 onboarding fee (Enterprise: $3,500). HubSpot Credits ($9 per 1,000) meter Breeze AI features on top.
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