Apollo vs ZoomInfo Pricing 2026: Real Cost Compared
Apollo publishes prices starting at $49/seat. ZoomInfo doesn't publish anything and starts at ~$15K/yr. Here's what each actually costs at every realistic team size — including the hidden multipliers nobody mentions on the sales call.
| Team size | Apollo.io | ZoomInfo | Difference |
|---|---|---|---|
| 1 seat | $0/mo | $1,250/mo | $1,250 |
| 5 seats | $245/mo | $1,875/mo | $1,630 |
| 25 seats | $1,975/mo | Custom | — |
| 100 seats | $11,900/mo | Custom | — |
Apollo.io
Best price-to-power ratio in the market. Free plan is genuinely usable for solo founders. The Basic tier at $49 unlocks the database + sequencer combo that costs 3-4x elsewhere.
ZoomInfo
Notoriously opaque pricing. Real contracts start at $15K/yr for ~3 seats and balloon fast. Same data quality as Apollo + Cognism for 5-10x the cost. Worth it ONLY if you need their intent data + Engage + Chorus bundle.
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