Apollo vs Clay Pricing 2026: Which Data Tool Is Cheaper?
Apollo charges per seat and includes credits. Clay charges per credit regardless of seats. At low volume Apollo wins. At high volume Clay wins. Here's the exact crossover point.
| Team size | Apollo.io | Clay | Difference |
|---|---|---|---|
| 1 seat | $0/mo | $0/mo | $0 |
| 5 seats | $245/mo | $150/mo | +$95 |
| 25 seats | $1,975/mo | $401/mo | +$1,574 |
| 100 seats | $11,900/mo | Custom | — |
Apollo.io
Best price-to-power ratio in the market. Free plan is genuinely usable for solo founders. The Basic tier at $49 unlocks the database + sequencer combo that costs 3-4x elsewhere.
Clay
Clay restructured pricing — Free includes 100 credits/mo + 500 actions; Launch starts at $167/mo (15K actions, 30K credits/yr); Growth at $446/mo (40K actions, 72K credits/yr) is the recommended tier for CRM-based workflows. Annual saves 10%. Plans are seat-unlimited but credit-metered.
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