Cold email ROI calculator
Drop in your funnel numbers to see your monthly cold-email revenue, ROI and payback. Industry benchmarks: 2–4% reply rate, 15–25% meeting rate, 10–20% close rate.
Monthly revenue$54,000
Monthly profit$53,500
ROI10,700%
Payback0.3 days
Replies / mo150
Meetings / mo30
Closed deals / mo4.5
Break-even sends47
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How to use this calculator
Enter realistic numbers from your last 3 months. If you're starting fresh, use these benchmarks: 2.5% reply rate, 20% reply-to-meeting, 15% close rate. The output shows whether your funnel is profitable BEFORE you scale spend — and the break-even sends number tells you the minimum monthly volume you need to recover stack cost.