Apollo vs Outreach (2026): full comparison
Apollo vs Outreach is the SMB-vs-enterprise sales tool decision. Apollo bundles database + sequencer + dialer for $49/user; Outreach is the most powerful enterprise sequencer in the world at $130/user with annual contracts. Most teams that compare them are either dropping down from Outreach or scaling up from Apollo.
Below: full comparison on database, sequencer, AI, integrations and price.
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Outreach
$130/user/mo
Enterprise sales execution platform
Verdict
Pick Apollo for SMB and mid-market — full outbound stack at $49/user with monthly billing. Pick Outreach for enterprise SDR orgs (50+ reps) that need the most powerful sequencer and AI deal intelligence and have RevOps to drive adoption.
Side-by-side comparison
| Criterion |  | Winner | |
|---|---|---|---|
| Built-in database | 275M contacts | No — bring your own | Apollo.io |
| Sequencer power | Solid for SMB | Most powerful in category | Outreach |
| Dialer | Included | Included | Tie |
| AI features | Email writer + insights | Kaia, Smart Account Plan, AI deal intel | Outreach |
| Pricing | $49/user/mo, monthly | $130/user/mo, annual | Apollo.io |
| Free plan | Yes — generous | No | Apollo.io |
| Best team size | 1-200 reps | 50-1000+ reps | Tie |
| Setup time | Hours | Weeks | Apollo.io |
| Salesforce sync | Solid | Deep | Outreach |
Pick Apollo.io if
- ✓You're SMB or mid-market.
- ✓You want database + sequencer in one bill.
- ✓You want monthly billing.
- ✓You don't have RevOps headcount.
Pick Outreach if
- ✓You have 50+ SDRs.
- ✓You need enterprise analytics and AI deal intelligence.
- ✓You have dedicated RevOps to drive adoption.
- ✓You already pay for ZoomInfo or another data tool.
Frequently asked questions
Is Apollo cheaper than Outreach?+
Yes — Apollo is $49/user/month vs Outreach at $130/user/month with annual contracts. For a 10-rep team, that's $490/mo vs $1,300/mo before any add-ons.
Can Apollo replace Outreach?+
For SMB and mid-market teams under 50 reps, yes — Apollo covers 90% of what most teams use Outreach for. For enterprise SDR orgs that depend on Outreach's deeper analytics, AI deal intelligence and Salesforce workflows, Apollo is a downgrade.
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